I have been busy mastering the changes Google has put in place with regards to Search Engine Optimization (SEO) and Social Media. The days of altering code, putting in meta tags and alt tags and it being ‘ optimized are over. I have spent countless hours going thru my websites to ensure they are properly coded for SEO, linked to social media and providing killer content in posts and blogs.
One thing that makes Facebook special is its 750 million users, but in addition to that, it also has some amazing technology that helps supply information to all of those people. One of the most important pieces of technology that Facebook has is its EdgeRank Algorithm. This wonder of math is what determines which items are displayed to a Facebook user in his or her News Feed. Long ago, Facebook realized that it couldn‟t simply show people every single piece of activity from all their friends on Facebook. It would just be too much. I have created numerous business fan pages in the past few months and currently on one retail page, we are gaining fans at an amazing rate – only 16 days into February and this month we have had 427,892 Impressions (accounts that our ad has appeared on their page; 166 Connections; 0.047% went from Facebook and used the call to action, by clicking thru to the business’ webpage. Success!
Here are a few SEO tips of what I do:
Analyze each page to see which pages produce the most value
• Traffic
• Leads
• Ranked keywords
• Inbound links
Create & optimize a blog to get more frequent search engine crawls and improve authority
• Develop an audience of email & RSS subscribers
• Attract more inbound links to improve your site authority
• Assess & optimize blog posts for top search rankings & maximum social media distribution
Dashboard & Social Media Tools provide filterable views of the buzz on relevant topics from the leading social media outlets
• Blogosphere
• LinkedIn
• Twitter
• Facebook
• Delicious, Digg, Reddit, Sphinn
• Yahoo Answers & Yahoo Buzz
Keeping up with all the new technology has been a challenge but I want to stand for my statement; Ready to meet Client relations, E-Commerce and Tech Support challenges while contributing to bottom-line profitability.